A Splash of Green for the Rust Belt
LIKE his uncle, his grandfather and many of their neighbors, Arie Versendaal spent decades working at the Maytag factory here, turning coils of steel into washing machines.
When the plant closed last year, taking 1,800 jobs out of this town of 16,000 people, it seemed a familiar story of American industrial decline: another company town brought to its knees by the vagaries of global trade.
Except that Mr. Versendaal has a new factory job, at a plant here that makes blades for turbines that turn wind into electricity. Across the road, in the old Maytag factory, another company is building concrete towers to support the massive turbines. Together, the two plants are expected to employ nearly 700 people by early next year.
“Life’s not over,” Mr. Versendaal says. “For 35 years, I pounded my body to the ground. Now, I feel like I’m doing something beneficial for mankind and the United States. We’ve got to get used to depending on ourselves instead of something else, and wind is free. The wind is blowing out there for anybody to use.”
From the faded steel enclaves of Pennsylvania to the reeling auto towns of Michigan and Ohio, state and local governments are aggressively courting manufacturing companies that supply wind energy farms, solar electricity plants and factories that turn crops into diesel fuel.
This courtship has less to do with the loftiest aims of renewable energy proponents — curbing greenhouse gas emissions and lessening American dependence on foreign oil — and more to do with paychecks. In the face of rising unemployment, renewable energy has become a crucial source of good jobs, particularly for laid-off Rust Belt workers.
Amid a presidential election campaign now dominated by economic concerns, wind turbines and solar panels seem as ubiquitous in campaign advertisements as the American flag.
No one believes that renewable energy can fully replace what has been lost on the American factory floor, where people with no college education have traditionally been able to finance middle-class lives. Many at Maytag earned $20 an hour in addition to health benefits. Mr. Versendaal now earns about $13 an hour.
Still, it’s a beginning in a sector of the economy that has been marked by wrenching endings, potentially a second chance for factory workers accustomed to layoffs and diminished aspirations.
In West Branch, Iowa, a town of 2,000 people east of Iowa City, workers now assemble wind turbines in a former pump factory. In northwestern Ohio, glass factories suffering because of the downturn in the auto industry are retooling to make solar energy panels.
“The green we’re interested in is cash,” says Norman W. Johnston, who started a solar cell factory called Solar Fields in Toledo in 2003.
The market is potentially enormous. In a report last year, the Energy Department concluded that the United States could make wind energy the source of one-fifth of its electricity by 2030, up from about 2 percent today. That would require nearly $500 billion in new construction and add more than three million jobs, the report said. Much of the growth would be around the Great Lakes, the hardest-hit region in a country that has lost four million manufacturing jobs over the last decade.
Throw in solar energy along with generating power from crops, and the continued embrace of renewable energy would create as many as five million jobs by 2030, asserts Daniel M. Kammen, director of the Renewable and Appropriate Energy Laboratory at the University of California, Berkeley, and an adviser to the presidential campaign of Senator Barack Obama.
The unfolding financial crisis seems likely to slow the pace of development, making investment harder to secure. But renewable energy has already gathered what analysts say is unstoppable momentum. In Texas, the oil baron T. Boone Pickens is developing what would be the largest wind farm in the world. Most states now require that a significant percentage of electricity be generated from wind, solar and biofuels, effectively giving the market a government mandate.
And many analysts expect the United States to eventually embrace some form of new regulatory system aimed at curbing global warming that would force coal-fired electricity plants to pay for the pollution they emit. That could make wind, solar and other alternative fuels competitive in terms of the cost of producing electricity.
Both presidential candidates have made expanding renewable energy a policy priority. Senator Obama, the Democratic nominee, has outlined plans to spend $150 billion over the next decade to spur private companies to invest. Senator John McCain, the Republican nominee, has spoken more generally of the need for investment.
In June, more than 12,000 people and 770 exhibitors jammed a convention center in Houston for the annual American Wind Energy Association trade show. “Five years ago, we were all walking around in Birkenstocks,” says John M. Brown, managing director of a turbine manufacturer, Entegrity Wind Systems of Boulder, Colo., which had a booth on the show floor. “Now it’s all suits. You go to a seminar, and it’s getting taught by lawyers and bankers.”
So it goes in Iowa. Perched on the edge of the Great Plains — the so-called Saudi Arabia of wind — the state has rapidly become a leading manufacturing center for wind power equipment.
“We are blessed with certainly some of the best wind in the world,” says Chet Culver, Iowa’s governor.
MAYTAG was born in Newton more than a century ago. Even after the company swelled into a global enterprise, its headquarters remained here, in the center of the state, 35 miles east of Des Moines.
“Newton was an island,” says Ted Johnson, the president of local chapter of the United Automobile Workers, which represented the Maytaggers. “We saw autos go through hard times, other industries. But we still had meat on our barbecues.”


November 5th, 2008 at 4:19 pm
[...] This courtship has less to do with the loftiest aims of renewable energy proponents — curbing greenhouse gas emissions and lessening American dependence on foreign oil — and more to do with paychecks. In the face of rising unemployment, … Read more [...]
November 5th, 2008 at 5:31 pm
[...] That would require nearly $500 billion in new construction and add more than three million jobs, the report said. More [...]